BRAND DISTRIBUTION STRATEGY
Achieving successful wholesale distribution in key channels can be a daunting process. We come equipped with a collective experience of 15 years in bringing brands to wholesale success. The key is knowing what target to aim for and how to measure the mark. It's also important to have an intimate understanding of the intricacies of each channel and how to manage them - something we learned through trial and error and have, subsequently, mastered.
CHANNEL Expansion
We can launch your line strategically across targeted US regions as well as internationally, ensuring that your level of growth remains in harmony with your production capabilities. Rest easy knowing that all potential sales partners will be vetted to ensure their line package complements your brand and placement goals, and maintains the integrity and story of your brand.
MARKETING STRATEGY AND SUPPORT
We know how, where, and when to market. Not because we're just know-it-alls, but because we've already been there and done that. We have the insights to guide a well-structured marketing campaign, whether geared toward a specific channel or customer. We can interface with your design team to drive ideas into tangible assets and can negotiate rates with our network of trade publications. Lastly, we can also help assure a cohesive brand message across all channels - social, trade, in-store. You're welcome.
Sales Team Management
Whether in-house or outsourced, a good sales team, especially in fragmented (mom and pop) channels is the catalyst necessary for successful wholesale distribution. We know how to acquire the right people, train them, and manage their hunger. We train killers and manage success by equipping your brand with the right representation. We also manage the entire process, if outsourcing your sales team, in finding and establishing the right relationships with the right teams.
Trade Show Execution
With a combined 15 years of experience and over 150 trade shows under our belts, we kind of have it figured out. From getting you the highest ROI option, to managing costs, we have a process in place that is tried and true. We can handle staffing or work with your internal team to make sure each show you attend is a success. Our experience also equips you with the knowledge of what shows to focus on vs the ones that are dying.
CATALOG DESIGN and Wholesale Ad Copy
Producing sales material is a snap when you know the aesthetic of a brand and what wholesale buyers are looking for to help them make a decision. Our team has experience directing photoshoots, conceptualizing and executing catalogs/sell sheets, and designing advertisements for trade publications and varied media.
KEY ACCOUNT STRATEGY AND ACQUISITION
There are hundreds of regional and national accounts out there that might be right for your brand. We have a vast network of buyers (those that know us for our successes) as well as a a bulldog mentality necessary to establish new relationships. We have margin discipline and know how to negotiate for each brand's success. Simply put, we have the expertise to get your brand in the right accounts reaching the right consumers.
Merchandising STRATEGY
Retail environments often times suck. Very few retailers out there actually focus on ensuring that a brand's presentation is cohesive across different platforms. We can design, source, and execute merchandising solutions that fit your brand, help the product stand out, and ultimately increase AOV across each channel. Added bonus, you stand out across the chaos of retail and you make the transaction one step simpler for your buyers.
Operational SaLes SUPPORT
We're very good at identifying levers that can do a few things: 1) streamline fulfillment, 2) optimize sales, 3) alleviate costs, 4) simplify systems. Any of those levers in isolation can result in an improved business. Combined, they result in accelerated growth. We can help identify, plan, and execute business actions that make your life easier and deliver on our promise (yes the one in the footer).