Alexander Gornakov
As the first employee at Duke Cannon Supply Co, Alexander sharpened his tools by helping build Duke Cannon Supply Co. As the first hire, he wore many hats, solved problems he didn’t know existed the day before, and was instrumental to building a brand with omni-channel distribution in the CPG industry. As VP of Sales, he built a wholesale channel from scratch, managed and successfully cultivated over 150 road reps, leveraged raw and dirty data, and improved every aspect of the business with each day. Alexander was also single-handedly responsible for developing Duke Cannon’s industry leading merchandising and sales strategies, helping the brand quickly bypass category competitors. During his 6 years with Duke Cannon, Alexander developed, managed, and grew the company's diverse wholesale channels 100% YoY delivering a combined $25MM in sales across over 10,000 doors nationwide.
He is a strategic business developer, sales leader, marketing contributor, photographer, traveler, project manager, data jockey, analyst, negotiator, business mountain climber, racer, motorcycle safety instructor, pilot. In short, he's a curious, passionate, and hungry soul.
Leveraging a proven track record of successful wholesale strategies, honed in sales teams, B2B marketing tactics, direct-to-consumer activation, guerilla marketing, and brand development, Alexander is an extremely valuable asset to any brand looking for ways to level up.
Areas of
Expertise
• Strategic Channel Development
• Rep Strategic Management
• Trade Show Execution
• Sales Team Management
• Strategic Brand Development
• Brand Marketing
• Copywriting
• Merchandising Strategy
• Sourcing
• Catalog Design
• Operations
• Key Accounts Acquisition
• Web UX and Brand Strategy
Quick Facts
• Resides in Phoenix, AZ. For now.
• Graduated from Purdue University.
• Licensed pilot, motorcycle safety instructor, photographer, world traveler, and massive aviation geek.
Contact
Alex@StrategyRebels.com
404.376.0594
